As part of the 11th Seoul Mediacity Biennale One Escape at a time, artist collective Young-Hae Chang Heavy Industries presented SAMSUNG MEANS REBIRTH, released exclusively on the Biennale’s website. From May 27 to July 8, 2021, a new episode was unveiled every Thursday.
The SAMSUNG MEANS REBIRTH was the first online project of One Escape at a time and took the form of a Flash animation series comprising seven episodes.
Through their signature humor, YOUNG-HAE CHANG HEAVY INDUSTRIES critically addressed the conditions of labor, the influence of major corporations on contemporary society, and the workings of global capitalism.