This is a video documentation of the press conference and opening ceremony of the 7th Seoul International Media Art Biennale Media_City Seoul 2012 Spell On You, held from September 11 to November 4, 2012, at the Seoul Museum of Art and the Sangam Digital Media City Promotion Center. The opening ceremony was held on September 11, 2012, and was attended by approximately 600 people, including officials from the Seoul Metropolitan Government, members of the diplomatic corps in Korea, key figures from the cultural and art sectors, government and corporate representatives, participating artists, as well as other domestic and international guests and members of the general public.