THIS TOO, IS A MAP Preview Event

Due to this year’s unique scheduling, the Biennale could not open during the international art fair period. To address this, a pre-event was organized to attract overseas professionals and promote the Biennale. Targeting visitors attending the art fair, the event aimed to highlight the Biennale’s distinct identity and provide an early introduction to its content. A strategic plan connected the preview event to the official opening, featuring early artwork previews, performances, artist talks, and a reception. Specially produced works, publications, and commemorative items were prepared in advance. Operated via RSVP, invitations were sent a month prior, with guest selection coordinated with the Seoul Museum of Art, Kiaf, Frieze, and Hanwha Life.