(the billboard on the right) Scott Kelly & Ben Polkinghorne, Signs of the Times, 2018. digital print on wood board, billboards. 150 × 75 cm (3 billboards). Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art. 2018, Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
The “Customers who bought this item also bought…” suggestions have become ubiquitous in the online world, determining what we look at, buy and like. As our lives increasingly move online, the artists wanted people to think about the consequences of an algorithm essentially making our decisions for us.
