Founded by Hyunwoo Bang and Yunsil Heo, everyware is a media artist collective that explores contact points between new media technology and art. Their works uniquely and intensely tell stories about the co-existence of humans and machines in a virtual world that also approaches reality. In order to communicate with the audience as naturally as possible, they uti lized various methods of interaction with different media.
CROWDRAW, otherwise known as ‘every little drawing project’ develops within social networking spaces that are created and disseminated by people. Numbers inter-connected through the web and Smart phones are represented by a dot that consequently fills a wall painting in the real world. Project participants are given a mission to purchase a virtual paint bullet and then shoot it at a wall in a ruined building. During this process, participants become not only project collaborators but also sponsors. However, the process is actualized in practice through a webpage and specially developed Smartphone application. The whole system is organized with the mash up of newly emerging media technology such as social funding, social network and cloud services. Traces of paint bullets kept by project participants are recorded on a server and guide a drawing robot in a real physical space to complete the wall painting. Anyone can watch the whole process online as it is streamed throughout every stage. It starts with the purchase of paint bullet and continues shooting on an actual wall and culminates in the actual trace in real-time. Participation is an important characteristic of new media art. But is it possible to limit participation? CROWDRAW expands the boundaries of audience participation pre-established by old-new media art. Participants can relate on a much more personal level with such groundbreaking media installation, experiencing, creating, distribution, advertising and financially supporting the completion an artwork.
