We encounter personalisation on our daily app, website pages. Such as, Facebook’s news feed algorithm, that ranks and sorts posts on your stream. These algorithms rely on user interaction data to establish a hierarchy of products, or posts, based on popularity. Which also function in response to user’s past activity, and of course, have been tweaked and altered over time by the designers and programers aiming to analyse and predict the user needs. This Predictive analytics is the branch of the advanced analytics which is used to make predictions about unknown future events. Is this a new type of fortune telling? The fortune cookie is an iconic product playing on future prediction. Project Data Cookie is a twist on the traditional fortune cookie, translating its meaning into our digital age.
