The video footage in If Your Heart Wants It (remix) was filmed at a major startup event that took place in Helsinki in 2018. Bringing together thousands of people, including entrepreneurs and investors hoping to change the world through their innovative startup ideas, as well as volunteers who helped with operations, the event featured three days of briefings, talks, and networking opportunities. Attending in disguise as entrepreneurs and investors, Pilvi Takala and her production team observed the other attendees’ attitudes and behavior. As though conducting a social experiment, the team then engaged in conversations with various attendees about topics that could potentially provoke them. In doing so, she was able to uncover the complex mix of emotions percolating behind their enterprising and confident facades, including feelings of anxiety, exhaustion, and self-doubt. The video shows documentation of the actual event, while the dialogue was performed by professional voice actors based on the artist’s research.
