Orange

2004
Willem de Rooij, Orange, 2004. sequence of 81 color slides transferred to DVD, soundproof box, dimensions variable. Courtesy of the artist and Galerie Daniel Buchholz, Cologne and Berlin. The 6th Seoul International Media Art Biennale Media City Seoul 2010 Trust. Seoul Museum of Art, 2010. Photo courtesy of Sumitomo Fumihiko

By referencing contextual images of culture, history, politics, and society, Willem de Rooij inquires into the societal reality that exists beyond aesthetic meaning encompassing composition and form. Through various media such as film, installation, and photography, he poses questions about the connection between seeing and recognizing and provokes the audience’s awareness of that relationship.

Orange, co-produced with Jereon de Rijke between 1994 and 2006, continuously shows 80 images of the color orange, during which time the viewer discovers subtle color changes in each image. Orange, the official color of the Netherlands deriving from the name of the royal House of Orange-Nassau, provides a context for this work, implying the country’s nationalism and the significance therein through the orange color.

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