Jonas Åkerlund, The Eye, 2000. single-channel video. 20 sec; 50 sec. Courtesy of the artist. The 1st Seoul International Media Art Biennale media_city seoul 2000 city: between 0 and 1, “City Vision/Clip City”. 42 electronic billboards in Seoul. 2000
Known as an MTV ‘guru,’ Åkerlund is considered one of the most experienced and successful music video directors from Sweden. His Grammy-winning music video for Madonna’s Ray of Light remains his most famous work. His early experience as a musician in Swedish bands informs his talent for combining advertising images through rapid cuts. This artwork uses extreme close-ups of eyes to coldly and grotesquely capture the disconnection and absence of communication in contemporary life.
