YOUR COMPANY NAME is an intermittent collaboration between graphic designers and cultural practitioners Clara Balaguer and Cengiz Mengüç. As a duo, they make use of casual fieldwork methodologies to amass qualitative data in the forms of long walks documented by smartphone, WhatsApp image dumps, and takeawayfueled conversations logged on Etherpad to create videos, graphics, and PowerPointstyle presentations. Their ongoing research into vernacular design and diasporic languages and identities, as constructed and manifested in the visual culture of Rotterdam’s streets and architecture, engages with tools and templates of popular access. This refusal of highcost exclusionary tools creates a space for both critical experimentation and the decolonization of cultural production. The short video WORKING Title Title HERE explores expressive visual languages found in multicultural storefronts, promotional leaflets, and other forms of everyday communication, adopting the perspective of outsiders unfamiliar with Northern European environs. Aesthetically built on the idea of recovering what is already at hand, even to the point of being banal, the work explores Rotterdam’s urban landscape and the ways in which different communities claim their own spaces amid the social, economic, and cultural fabric of the city
