NMARA (New Media Art Research Association) is a non-profit creative research organization founded on December 15, 2010. It consists of media artists and Art & Science integration experts who reflect on the current state of new media art. The association has been exploring the fusion of media across various fields such as visual arts, sound, public design, dance, media, aesthetics, art theory, engineering, and natural sciences. It has been working on establishing the potential of new media art, its position in the art scene, and the conceptual development of aesthetic significance, while sharing insights and discussions on the fusion of Art & Science.