KALEIDOSCOPE video documentation

This is the video documentation of an excerpt of KALEIDOSCOPE by C-U-T, screened at K-POP Square Media as part of the at K-POP Square program of the 11th Seoul Mediacity Biennale, held from 6 to 20 November 2021.
at K-POP Square was a special project within the Biennale’s Network, featuring excerpts from participating artists’ works on the large-scale screen located at K-POP Square in front of COEX Artium in Samseong-dong, Gangnam. Screenings took place twice every hour on Wednesdays and Saturdays.
Participating artists included TASTEHOUSE × WORKS, Pauline Boudry / Renate Lorenz, Eisa Jocson, Yuri Pattison, and C-U-T, each producing or editing 90-second videos tailored to the project’s aims and the characteristics of the media platform. After researching K-pop as a musical genre, C-U-T developed a strategy to incorporate each member’s unique characteristics into the lyrics, music, concept, and visual elements of their debut single KALEIDOSCOPE.
The song’s lyrics reflect the process of forming a group, emphasizing how individual members must overcome their differences and open their hearts to one another in order to unlock each other’s potential.