OoH video documentation

This is the video documentation of an excerpt of OoH by TASTEHOUSE × WORKS, screened at K-POP Square Media as part of the at K-POP Square program of the 11th Seoul Mediacity Biennale, held from August 28 to November 20, 2021.
at K-POP Square was a special project within the Biennale’s Network, featuring excerpts from participating artists’ works on the large-scale screen located at K-POP Square in front of COEX Artium in Samseong-dong, Gangnam. Screenings took place twice every hour on Wednesdays and Saturdays.
Participating artists included TASTEHOUSE × WORKS, Pauline Boudry / Renate Lorenz, Eisa Jocson, Yuri Pattison, and C-U-T, each producing or editing 90-second videos tailored to the project’s aims and the characteristics of the media platform.
TASTEHOUSE × WORKS adapted and reinterpreted their work to fit the scale of the urban media screen, exploring the language and effects of advertising media embedded in the cityscape.