OoH’s website is the first chapter of this playful and multifaceted collaborative project between the curatorial initiative TASTEHOUSE and graphic design duo WORKS. The acronym OOH stands for “out-of-home,” an industry term for outdoor advertising. OoH pokes fun at the arbitrariness of the visual language and rhetoric of these campaigns, while also examining the value system of today’s hyperconsumerist culture. The project will unfold across multiple digital and physical platforms of varying sizes, with each iteration being a 1:1 section of a more than 270-meter-wide image produced for the iconic media facade at K-Pop Square.