The 1st SEOUL in MEDIA 1988-2002 was held from October 7 to 20, 1996, at the Seoul Museum of Art (formerly Seoul 600-year Memorial Hall), 14 urban digital billboards across four cities, and various bank information TVs. The exhibition catalog consists of curatorial essays by Kim Jinha and Lee Sop, the artists list, the concept image of artworks, and list of sponsors and partners.